Optimized Funnel Re-entry

Mixpanel's new funnel re-entry mode guarantees the ability to find a funnel conversion if a conversion exists, irrespective of if it's the user's first or fifth attempt to enter the funnel.

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April 16, 2024

Global Sidenav
Global Sidenav

Global Sidenav

Mixpanel's new navigation makes it easier to get around and stay in the zone, all while giving you more space to work.

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March 27, 2025

Enforce better governance with Data Standards

Enforce better governance with Data Standards

Data Standards helps you keep your data organized and understandable, by enforcing naming conventions and metadata requirements. Now, teams can easily spot non-compliant events in Lexicon and take action to maintain high data quality at scale.

March 25, 2025

Mirror Sync Mode for Redshift Warehouse Connectors

Mirror Sync Mode for Redshift Warehouse Connectors

Mirror is a new mode on Warehouse Connectors that keeps Mixpanel in perfect sync with your warehouse. Any time data is modified in your underlying warehouse table, that change is automatically reflected in Mixpanel through change data capture (CDC). You can iteratively implement, rename or remove columns, or reconcile transactions in your warehouse without any worry of data divergence in Mixpanel. This sync enables accurate analysis for all data types, including business data that changes often like purchases.

February 10, 2025

New features for enhanced B2B account analytics!
New features for enhanced B2B account analytics!

New features for enhanced B2B account analytics!

Two new features built for B2B account analysis are now available for customers with the Group Analytics add-on! You can now improve adoption and reduce churn risk by monitoring strategic accounts with out-of-the-box Account Profiles and activation metrics.

February 4, 2025

Introducing Autocapture from Mixpanel

Introducing Autocapture from Mixpanel

Introducing Autocapture from Mixpanel! With just a single code snippet, you can now track common events without custom code, enabling you to get started with analytics in <2 minutes.

February 4, 2025

Our Growth plan just got 100x more generous

Our Growth plan just got 100x more generous

No more feature limits. Get 1M monthly events free on Mixpanel’s Growth plan. Because we're done being part of the unintuitive SaaS pricing doom loop.

January 31, 2025

Watch replays for any event — even backend events

Watch replays for any event — even backend events

Session Replays now work for all your data, not just client-side or front-end events. That means you can jump straight from reports to replays, even for events tracked via APIs, sent from your data warehouse, or sent from the server-side.

January 21, 2025

Mixpanel for Startups now provides over $150k in value
Mixpanel for Startups now provides over $150k in value

Mixpanel for Startups now provides over $150k in value

The revamped startup program offers eligible companies with complete access to Mixpanel's comprehensive analytics, free for their first year.

December 19, 2024

Pin Filters to Boards
Pin Filters to Boards

Pin Filters to Boards

You can now customize how filters appear on Boards with new settings. Pin a filter to a board for easy access or select the default filter values that should appear for all users.

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